Turning visionaries into change-makers 🚀
Your transformation partner — operating model · product mindset · purposeful AI
Do you have audacious goals? Are you steering an enterprise through disruption — or scaling a startup where what worked at 50 people is breaking at 500? Do you need to integrate AI purposefully, reorganise for speed, or step into a bigger role yourself?
70% of transformation efforts fail, and 95% of AI adoption efforts fail to create ROI. The difference isn't the strategy — it's whether your operating model, your culture, and your leaders can actually carry the change.
Everything we do rests on three pillars: human-centred innovation — innovating from customer insight, not the boardroom; a product mindset — organising around customer problems and outcomes, not projects and outputs; and speed to value — judging the whole system by how fast an idea becomes value in a customer's hands.
Northshore partners with you to make change happen at every level: we redesign the system, and we coach the leaders who carry it. Are you ready?
How We Can Help
Consulting
You're a C-level or senior leader at an enterprise or hyper-scaling startup with a clear mandate for change — but making it happen is the challenge. That's where we come in. Whether you're executing an ambitious strategy, integrating AI, delivering customer value faster, or scaling past your operating model's breaking point, success depends on how seamlessly your organisation operates.
At Northshore, we collaborate with you to accelerate transformation — refining your unique operating model — structure, decision-making, ways of working (and the culture they encode), and capabilities — so everything aligns with your strategic objectives and value flows to customers faster.
Together, we'll unleash the full potential of your organisation and drive meaningful, lasting change.
Learn more about organisational transformation ➔
Thought and Practice Partnership
Not ready for a full-scale transformation? If you're facing a specific challenge — whether you need a trusted sounding board, expert guidance, or help building out a practice within your organisation — our Thought and Practice Partnerships offer a flexible, targeted solution.
These shorter, results-driven engagements are designed to address a well-defined problem or project. Whether providing strategic advisory support or taking a hands-on role—such as stepping in as a fractional CPO/CDO for your scale-up, crafting job descriptions, defining career paths, or hiring your first leader—we're here to help you move forward with clarity and purpose.
Coaching
Change is made by people. That's why our coaching works at two levels: the leader you are at work, and the whole person behind the title.
Practice Transformation Coaching
For leaders navigating change or building product organisations, we bring 30+ years of real-world experience at pioneering companies. Whether you need thought partnership, practical approaches, or support through transitions, we've been in your shoes. Learn more ➔
Leadership Transformation Coaching
For leaders ready to grow from the inside out. As an ICF PCC, I help you deepen self-awareness, build resilience, and lead authentically — whether you're stepping into a new role, shifting focus, or launching something of your own. Learn more ➔
Holistic Coaching for Individuals
Some goals don't fit in an org chart. I also coach individuals with a holistic approach that integrates head, heart and body — for work and life goals. That practice has its own home: martinahodgesschell.com ➔
Equus Coaching
Step outside the office and into nature. Through equine-assisted coaching, discover new insights about yourself and unlock authentic leadership in a transformative way. Discover more ➔
Workshops + Retreats
We design transformative executive retreats and offsite days for enterprise and scale-up leadership teams, offering opportunities to grow, connect, recharge, and gain new perspectives — plus retreats for individuals seeking whole-person growth.
Our interactive workshops and training are crafted to enhance your organisation's capabilities, leveraging modern methodologies in Product and Innovation Leadership, Communities of Practice, Product Strategy, Product Discovery, Assumptions & Experiments, User Journey Mapping, Roadmapping, and Outcomes-Based Goal Setting.
Need a custom session? We facilitate bespoke workshops tailored to address specific challenges, foster alignment, and drive strategic decision-making. [Let's create a workshop that moves your business forward Let’s create a workshop that moves your business forward ➔
“Martina brings decades of experience and delivers rapid, tangible business impact. Within weeks, Martina identified key organizational blind spots and expertly guided me through lean experiments that have now led to scalable, enterprise-ready strategies. Martina's ability to blend strategic vision with hands-on execution makes her an invaluable leader in driving lasting transformation. Highly recommended.”
— Dr Shahzia Holtom, Global Head of Technical Excellence, Microsoft
