Nobody wants to show you the hours and hours of becoming. They’d rather show you the highlight of what they’ve become.

Our Services: Coaching

Ready to lead differently? If you’re rethinking how your organisation creates value, moving toward a product model, or figuring out how AI fits purposefully into your business, coaching can give you the clarity and confidence to move forward. At Northshore, I partner with leaders who are navigating complexity and change. I offer thoughtful, tailored coaching that blends encouragement with honest challenge—helping you make sense of what’s next and lead with intention.

Together, we’ll shape a path that aligns your values, strengths, and vision with the realities of modern product-led, AI-enabled organisations.

Is this the right time for coaching?

Coaching is most powerful during moments of transition, growth, or strategic inflection. You might be ready if:

• You’re shifting your organisation toward a product operating model

• You’re exploring how to integrate AI responsibly and strategically—beyond hype or tools

• You want a thinking partner as you establish, scale, or transform a product, design, research or innovation practice

• You’ve stepped into (or are preparing for) a more senior leadership role

• You’re being asked to lead through ambiguity—and want greater clarity and confidence

• You’re feeling burnt out, misaligned, or unsure how to evolve your role

• You’re considering a significant career or life transition and want to do it intentionally

Wherever you are, coaching creates space to realign, build momentum, and move forward with clarity and purpose—toward your own True North.

Who I work with

My clients are often CxOs, VPs, Heads, Directors, and Practice Leads across Product, Design, Innovation, and Data. What connects them isn’t the title—it’s a shared commitment to:

• Leading with clarity and care

• Creating real customer and business value

• Evolving how their organisations work

What we focus on

Our work typically spans three interconnected areas: people, products, and practice.

Common themes include:

• Evolving to a product-led operating model

• Embedding AI in ways that are ethical, intentional, and value-driven

• Setting clear strategic direction—and bringing others with you

• Strengthening cross-functional collaboration and decision-making

• Coaching and empowering leaders and teams to thrive

• Designing adaptive, resilient ways of working

• Establishing or maturing product, innovation, or design practices

• Navigating promotions, role changes, or organisational shifts

• Reconnecting with purpose when leadership feels heavy or unclear

Think of our sessions as a dedicated space to reflect, sense-make, and grow—supported by someone who understands modern leadership challenges firsthand.

Outcomes clients see

Clients use our work together to:

• (Re)shape their product operating model

• Lead AI adoption with clarity and confidence

• Set up their own business

• Step into senior leadership roles with greater presence

• Move from burnout to alignment

• Make intentional career pivots

• Build leadership practices rooted in authenticity, impact, and care

• Navigate major career or life transitions with direction and confidence

How I coach

There are no rigid, one-size-fits-all frameworks here. Instead, we use a co-design approach (drawing on my background in user-centred design, product leadership and org transformation) to shape a journey that is uniquely yours.

Some clients prefer deep, reflective sessions shaped by powerful questions. Others value a more mentoring-style approach, grounded in real-world product leadership and organisational transformation experience. Most choose a blend, and we’ll adapt as your needs evolve.

Coaching is an active, collaborative journey that thrives on your curiosity and commitment. Because true leadership is grown from the inside out, you remain in the driver’s seat. You bring the topics, the challenges, and the willingness to explore; I bring the mirror, the map, and the honest challenge. While I’m here to support your growth every step of the way, the most profound breakthroughs come from the work you do—the reflections you sit with and the brave actions you take between our sessions.

I’m accredited by the International Coaching Federation (ICF) and adhere to its Code of Ethics.

Coaching packages

Choose from these popular starting points, or we can always craft a bespoke arrangement tailored to your specific goals and pace.