
Turning visionaries into change-makers 🚀
We now offer equine-assisted leadership coaching to help you become a more authentic and effective leader. Here’s how
From strategy to success—we support your transformation
Do you have audacious goals? Can’t wait to make change happen? Need to regroup in a shifting market? Make sense of how to integrate AI into your business?
Buck the trend that 70% of transformation efforts fail. Whether you’re driving strategic growth, staying ahead of digital shifts, stepping into a new role, or launching something new, navigating uncertainty is tough.
Northshore helps you drive transformation—at both the organisational and personal level—by unlocking your clarity, confidence, and impact. Whether you're leading change, shaping innovative products, or stepping up as a bold leader, we provide the guidance and support to help you succeed. Are you ready?
How We Can Help
Consulting
You're a driven C-level leader with a clear vision for change—but making it happen is the challenge. That’s where we come in. Whether you’re executing an ambitious strategy, integrating AI, delivering customer value faster, driving rapid growth, or navigating post-restructuring shifts, success depends on modern capabilities and how seamlessly your organisation operates.
At Northshore, we collaborate with you to accelerate transformation—refining your unique operating model—structure, decision-making, ways of working, and capabilities—so everything aligns with your strategic objectives.
Together, we’ll unleash the full potential of your organisation and drive meaningful, lasting change. Learn more about organisational transformation ➔
Thought and Practice Partnership
Not ready for a full-scale transformation? If you’re facing a specific challenge—whether you need a trusted sounding board, expert guidance, or help building out a practice within your organization—our Thought and Practice Partnerships offer a flexible, targeted solution.
These shorter, results-driven engagements are designed to address a well-defined problem or project. Whether stepping in as a fractional CPO/CDO, providing strategic advisory support, or taking a hands-on role—such as crafting job descriptions, defining career paths, or hiring your first leader—we’re here to help you move forward with clarity and purpose.
Coaching
Leadership takes many forms, and so does our coaching. At Northshore, we offer two complementary approaches:
Practice Transformation Coaching
For leaders navigating change or building product organisations, we bring 30+ years of real-world experience at pioneering companies. Whether you need thought partnership, practical approaches, or support through transitions, we’ve been in your shoes. Learn more ➔
Leadership Transformation Coaching
For leaders ready to grow from the inside out. As an ICF PCC, I help you deepen self-awareness, build resilience, and lead authentically—whether you’re stepping into a new role, shifting focus, or launching something of your own. Learn more ➔
Equus Coaching
Step outside the office and into nature. Through equine-assisted coaching, discover new insights about yourself and unlock authentic leadership in a transformative way. Discover more ➔
Workshops + Retreats
We design transformative executive retreats and offsite days for leadership teams, offering opportunities to grow, connect, recharge, and gain new perspectives.
Our interactive workshops and training are crafted to enhance your organisation’s capabilities, leveraging modern methodologies in Product and Innovation Leadership, Communities of Practice, Product Strategy, Product Discovery, Assumptions & Experiments, User Journey Mapping, Roadmapping, and Outcomes-Based Goal Setting.
Need a custom session? We facilitate bespoke workshops tailored to address specific challenges, foster alignment, and drive strategic decision-making. Let’s create a workshop that moves your business forward ➔

“Martina brings decades of experience and delivers rapid, tangible business impact. Within weeks, Martina identified key organizational blind spots and expertly guided me through lean experiments that have now led to scalable, enterprise-ready strategies. Martina's ability to blend strategic vision with hands-on execution makes her an invaluable leader in driving lasting transformation. Highly recommended.”
— Dr Shahzia Holtom, Global Head of Technical Excellence, Microsoft
